It makes sense to outsource your updates.
From troubleshooting technical issues to making updates to the content of your website, a robust maintenance plan makes smart fiscal sense.
Now that you have a website that you love, it’s super important to take care of it! Unattended websites can be harmful to your overall marketing objectives and also your brand’s online security.
Google Rewards Quality Activity
If your goals for your website include making it easy for people to find you (that should be your primary goal actually), you need to keep feeding the beast! Google and other search engines will make it easier for people to find your website if you do YOUR part and do the best that you can to become an easily accessible resource for information. Sustain credibility and your rankings will be awesome.
You can do this in a number of ways, the most simple being regular, keyword-rich (but not stuffed), blog content. Another way is a focused search engine optimization strategy.
If you have time for this (most small businesses do not!) it’s going to be an important task on your weekly “to do” list. If you don’t have time, no worries, we can do it for you in a very affordable and budget-minded way!
Peace of Mind and Security
Nothing makes your beautiful website look worse than a big, ugly 404 error, or (even worse) an ugly “Can’t Connect to This Website” warning (yipe). Our sites are built using the content management platform WordPress. Like all platforms, there are plenty of nooks and crannies that problems can try to sneak into.
Plugins need updating or they are potential loading hazards, the theme needs updating so everything looks and acts as it should, and WordPress itself needs updating to the latest version so that all current security updates are in force and on the job.
Plus (and this is a biggie!) SSL Certificates are no longer an option. You need to make sure that your site is SSL certified and reflecting as such in URL browsers for an added bonus. When we manage your site’s web hosting, we take care of all of that SSL integration stuff for you.
You want to make sure these things are being done and you’re doing your part to keep all those nitwit hackers and spam miners at bay.
Synergy and Brand Credibility
Even a bare-bones website needs content updates. Your hours may change, you need to add or delete a member of your staff on your About page. Things like that.
Your business’s credibility is what keeps you on the top of your client’s minds. So, it’s important to make share that all of your marketing materials are presenting the exact same information at the exact same time. If you change something in your store or office, just shoot us an email and we’ll make the change to your website and send you back a link for verification.
“I will continue to exclusively use Kill the Ball Media for any future projects of mine! HIGHLY HIGHLY RECOMMEND.
“Joe is an amazing photographer and Marketing guru. I recommend Joe any time you need some out-of-the-box creative talent“
“If you are looking for someone who has a great eye for design, and can turn your story into a brilliant website, Joe is your guy!“
About Kill the Ball Media
We are a Metro Worcester Massachusetts-based Website Design and Digital Marketing Agency that creates beautiful and effective digital content for small businesses, non-profits, and personal branding projects.
Kill the Ball Media
800 Main Street
Holden, Massachusetts 01520
P – 978.212.9698
E – firstname.lastname@example.org